Academy 45 lessons and tutorials
Learn how your business's digital actually works.
Free. Current. Plain language.
Short lessons with worked numbers, written by someone who runs accounts and websites every day. Every lesson also says what Valhalla does about the topic.
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Learning paths
- Performance MarketingFrom the first Google Ads auction to correctly measured conversions and pages that convert.0/6 · Beginner
- AI for businessFrom basics to chatbots, RAG, agents and automations that run with governance.0/6 · Beginner
- Search visibilityTechnical SEO, GEO, structured data and the entity architecture that makes you visible inside AI answers.0/5 · Intermediate
- Measure everything correctlyTracking checklist, GTM, Consent Mode v2, key events and server-side tagging.0/5 · Intermediate
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What changed on the platforms
- 2 Aug 2025AI Act: the first obligations apply; chatbot transparency is nextValhalla · affected clients are checked automatically
- 28 Jun 2025The European Accessibility Act applies to online shops and digital servicesValhalla · affected clients are checked automatically
- 12 Jun 2025Google removed support for seven rich result typesValhalla · affected clients are checked automatically
- 20 May 2025AI Mode: Google answers conversationally, with sources, in its own tabValhalla · affected clients are checked automatically
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