Florentin Purcea

Frequently asked.
Straight answers, no asterisks.

01What is "one session"?

A focused 10-hour block with one clear objective, deliverables and validation. You get 4 a month, one a week, one active at a time. What does not fit is split honestly into "part 2", never silently overrun.

02Can I approve 30 things at once?

Yes. Approval puts them in the queue in their computed place; capacity is visible (used / left). Nothing is lost, nothing is falsely promised.

03What happens when something breaks?

You press "Something is broken". Validated emergencies suspend the current session and start a short one; then I resume exactly where I left off. Everything is logged.

04Is there a minimum term?

Monthly, 30-day cancellation. For large builds (over one month of capacity) — 6 months minimum, so it is fair for both of us.

05Do I pay before seeing anything?

Yes — the Opportunity Map arrives within 48 hours of the first paid month. Valhalla Pulse, the public scan of your website, stays free.

06What is not included?

Media budget, licences, paid APIs and on-site production — at cost, transparent, with a receipt in the portal and approval above the threshold.

07Are all the services really included?

Yes. PPC, SEO, GEO, website, AI, chatbots, automation, tracking, e-commerce, software — all inside the same subscription. Not included: media budget, licences and paid APIs, which pass through at cost. There is no "Pro tier".

08Can we work on PPC and the website in the same month?

Yes. You have 4 sessions a month and each can have a different focus. A typical month: ads, tracking, website, GEO. Valhalla proposes the order by impact; you confirm it.

09Can I have two sessions running at once?

No, and that is deliberate. One active session at a time means one clear objective, verifiable delivery and no context switching. Emergencies are the exception: they suspend the current session, get fixed, then we resume exactly where we left off.

10What happens if I do not use a session?

It rolls over, for at most 1 month. It is never silently lost: Valhalla always proposes what the next session should be, so one rarely stays unused.

11What about large projects?

They are split honestly into sessions, with pages or features live after each one. Builds that exceed one month of capacity carry a 6-month minimum, so it is fair for both of us.

12Is the Google Ads budget included?

No. Media budget is paid directly to the platforms (Google, Meta, TikTok, LinkedIn), from your account. The subscription covers the work: strategy, build, optimisation, tracking, reporting.

13Are APIs included?

Paid APIs (AI models, data, third-party services) pass through at cost, on your invoice, with a receipt in the portal. Above €100/month I ask for approval first. The infrastructure I build on (Workers, databases) is usually on a free or near-free tier.

14Who does the work?

I do, Florentin. I execute every session personally, with Valhalla behind me for monitoring, prioritisation and memory. There are no rotating juniors and nothing is outsourced.

15Can I cancel?

Yes, monthly, with 30 days notice. The data, the access and everything that was built stay yours — you can export everything from the portal.

16How do I see what is being worked on?

In the portal: Now (the current session, live), Needs you (approvals), Next, This month, Progress. Plus a weekly digest and a monthly recap. No status meetings.

Universal

One subscription. The whole digital department.

€2,000/month

  • 4 sessions a month
  • 10 hours / session
  • Every capability
  • One active focus at a time

Monthly, 30-day cancellation · annual: 11 payments for 12 months · large builds: 6-month minimum

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