Learning paths.
The lessons, in the order that makes sense.
Beginner · 6 lessons · ~34 min
Performance Marketing
From the first Google Ads auction to correctly measured conversions and pages that convert.
- How the Google Ads auction works (and why the highest bidder does not win)
- Conversion tracking that automated bidding can trust
- GA4 in 30 minutes: what a business owner needs to know (and what to ignore)
- Google Tag Manager from zero: one container, no code in your site
- Key events and attribution in GA4: why your numbers never match Google Ads
- CRO fundamentals: from traffic to customers, without guessing
At the endYou understand how every euro is spent and what makes it come back.
Beginner · 6 lessons · ~32 min
AI for business
From basics to chatbots, RAG, agents and automations that run with governance.
- AI for business: what a language model actually does (and what it does not)
- A chatbot that actually helps: what it must do for a Romanian SME
- RAG explained for business: how AI answers from your documents, not from imagination
- AI agents vs. chatbots: when it is worth letting a model act
- Which processes to automate first: the repeat · volume · rules test
- Automation with governance: processes that run themselves without keeping you up at night
At the endYou know what is worth automating, what is not, and how to do it safely.
Intermediate · 5 lessons · ~26 min
Search visibility
Technical SEO, GEO, structured data and the entity architecture that makes you visible inside AI answers.
- The technical SEO foundation: what has to work before any content
- Content that ranks and converts: intent, structure, evidence
- What GEO is: how to get cited inside AI answers
- Structured data for AI search: schema.org, JSON-LD and what Google really shows in 2026
- Entity architecture: one version of the truth about your business
At the endYou show up in Google and inside ChatGPT, Gemini or Perplexity answers.
Intermediate · 5 lessons · ~26 min
Measure everything correctly
Tracking checklist, GTM, Consent Mode v2, key events and server-side tagging.
- Is your tracking correct? A 15-minute checklist, no developer needed
- Google Tag Manager from zero: one container, no code in your site
- Consent Mode v2, explained: a banner without signals is worth nothing
- Key events and attribution in GA4: why your numbers never match Google Ads
- Server-side tagging: what it fixes, what it does not, and when to skip it
At the endYou have data you can trust when you make budget decisions.