Florentin Purcea
ROENAnalyse my businessAnalyse

01 Universal · Valhalla · Florentin

Your digital department.
In one subscription.

PPCSEOGEOWebsiteAIAutomationTrackingSoftware

4 focused sessions a month. 10 hours each. Everything worked one at a time, by impact.

See how it worksAnalyse my business

€2,000/monthEvery capability. One active focus at a time.

Valhalla detected 4 new opportunities

demo · fictional data
Trackingcritical

Booking conversion no longer reaches Google Ads

0 conversions in 6 days on 412 clicks. The GTM tag was paused on 12 Sept. Bidding is now optimising to nothing.

See the full analysis
  • Google Adsconversions, 6 days0 / 412 clicks
  • GTMtag statuspaused · 12 Sept

Recommendation Re-enable the booking_submit tag, add a conversion action, verify end to end with a test booking.

confidence 96%

Websitehigh

Implant page: LCP 4.8 s on mobile

61% of traffic is mobile; the page is the second entry point from ads. Every second here is paid for.

See the full analysis
  • LighthouseLCP mobile4.8 s
  • GA4mobile share of paid61%

Recommendation Resize and convert the hero images, defer the two secondary scripts, preconnect fonts.

confidence 82%

SEOhigh

Treatment pages rank 8–15; 41% are orphaned

The pages that sell (implant, orthodontics, whitening) sit on page 2 of Google and get no internal links from the pages people land on.

See the full analysis
  • Search Consoleavg. position, treatment queries8–15
  • Crawlorphaned / deep pages41%

Recommendation Internal linking from the top 10 landing pages, one intent per treatment page, titles rewritten for the queries Search Console already shows.

confidence 78%

AIopportunity

24/7 booking assistant in chat

38% of enquiries arrive after 7 pm. Nobody answers until the next morning.

See the full analysis
  • GA4sessions 19:00–08:0038%
  • CRM exportmedian first reply, evening13 h 40 min

Recommendation Knowledge-grounded assistant with medical guardrails, an emergency gate and real slots in chat.

confidence 70%

NowSession 03/4 · 7.2 of 10h

Homepage conversion upgrade

Next session

GEO visibility: entity signals

    Valhalla finds it. You approve it. Florentin ships it.

    02 How it works

    One person, one engine, one loop.

    I do not sell services. I sell continuous digital progress: the system finds what matters, you approve, I ship, the result is measured, the loop starts again.

    1. 01Valhalla

      Finds what costs you money.

      Scans your website, ads, tracking, search and AI visibility. Continuously, with evidence. Every finding becomes a recommendation with a why and an expected result.

    2. 02You

      Approve with one tap.

      You see what needs doing, why and with what impact. Approve, park or ask. Nothing happens without you. Approved work enters the queue in its computed place.

    3. 03Florentin

      Ships in 10-hour sessions.

      One active session at a time, one clear objective, progress visible live. Staging first, production with your go. After 14–30 days, the measured result — never invented.

    Discover
    Recommend
    Approve
    Queue
    10h session
    Ship
    Measure
    Repeat

    03 Valhalla Live

    See how the engine thinks.

    One demo client, five layers, findings that are real in structure. Tap a layer and see what Valhalla would propose.

    Valhalla Live

    demo · fictional data

    Conversionhealth 58

    What Valhalla checks

    • Do conversions reach Ads and GA4?
    • Duplicates, gaps, paused tags
    • Consent Mode v2 end to end

    What it found

    critical96%

    Booking conversion no longer reaches Google Ads

    0 conversions in 6 days on 412 clicks. The GTM tag was paused on 12 Sept. Bidding is now optimising to nothing.

    • Google Adsconversions, 6 days0 / 412 clicks
    • GTMtag statuspaused · 12 Sept

    Proposed session

    Re-enable the booking_submit tag, add a conversion action, verify end to end with a test booking.

    Effort: half a sessionExpected result: Booking conversions visible in Google Ads within 7 days

    See this for my business

    04 What we can solve

    We find what costs you money. We fix what is worth fixing.

    Not a list of 50 services. Say the problem the way you say it. We show what enters the solution and where we start.

    Traffic is not the problem. What happens to it is: the page, the offer, the form, the reply speed.

    What enters the solution

    01Data & Analytics02Intelligent Websites03Ads OS04Business Automation
    1. We check tracking first — if leads are not counted, we know nothing.
    2. We compare the pages people land on with what the ad promised.
    3. We cut friction: short form, WhatsApp, one clear next step.
    4. We route the lead instantly to whoever replies; automatic follow-up within 2 minutes.

    First session

    Conversion audit on the landing pages + tracking repair

    Expected result Real leads visible within 14 days; landing-page conversion rate, measured correctly

    See the solution

    05 Proof

    Proof before promise.

    Every important claim has an artefact behind it. Delivered, observed and attributed are three different things — and I always keep them apart.

    Performance marketing agency — 12 client accountsLive

    A multi-agent advertising operating system

    1. Issue detected~1,900 recorded leads in one month — far above what the sales team was seeing.
    2. Verification~180 actual leads once form submissions were reconciled against the CRM.
    3. Root causeThe lead event fired on cookie acceptance, not on form submit. Bidding had learned to buy consent clicks.
    4. FixTracking architecture corrected: trigger rebuilt, conversion action remapped, weekly read-only check added so it cannot silently break again.
    5. Measured Delivered~1,900 → ~180 real leadswindow: one month, reconciled · Volume fell because the fake events stopped; bidding re-learned in 9 days.
    Open the proof →

    Dental clinic, BucharestBuilt, awaiting client go

    A dental clinic conversion system with an AI concierge

    1. Issue detectedA live site with an LCP of 11.9 seconds, no booking flow, and calls missed after hours.
    2. VerificationLighthouse on the production URL, call logs by hour, and a walk through the ad-to-appointment path.
    3. Root causeA WordPress theme loading everything everywhere, and a business with no digital front desk after 19:00.
    4. Fix40-page rebuild with a treatment navigator, 3-step booking, an AI concierge with medical guardrails and a server-side emergency gate, plus a zero-loss URL map.
    5. Measured DeliveredLCP 11.9 s → Lighthouse 93 / 100 / 100 / 100window: staging, 30 end-to-end tests green · Built, awaiting the client's go for production; conversion impact not yet observed.
    Open the proof →

    Towing & roadside assistance, Bucharest — remorcari-tractari.roLive

    A phone-first emergency service platform, live

    1. Issue detectedA slow WordPress site for people stranded at night with one hand free — and 207 URLs of SEO history that could not be lost.
    2. VerificationFull crawl of the legacy site, Search Console export, every URL classified: keep, redirect or retire.
    3. Root causeNothing was built for the moment of need: no one-tap call, no WhatsApp, heavy pages.
    4. FixStatic-fast rebuild for one-tap calling and WhatsApp, 30 pages, GA4 with Consent Mode v2, a validated redirect map, staging first and production only with the owner's go.
    5. Measured Delivered207 URLs kept — none lost · Lighthouse 100 × 4window: live in production since 2026-08-30 · Traffic and call outcomes are the owner's data; not published here.
    Open the proof →

    All proof

    06 Your month

    4 weeks. 4 sessions. 10 focused hours each.

    Not a freelancer timesheet. A rhythm: every week ships something measurable, in impact order.

    4weeks
    4sessions
    10focused hours / session
    40hours / month

    Your month

    demo · fictional data
    1. 01ADS10hShipped
    2. 02TRACKING10hShipped
    3. 03WEBSITE10hActive
    4. 04GEO10hNext

    €2,000/month

    • No hourly billing.Hours are the transparent capacity mechanism, not the product. You pay for the continuity of the system and access to every capability.
    • One active focus at a time.What does not fit in a session is split honestly into "part 2". It never silently overruns.
    • Async by default.No status meetings. When a strategic conversation genuinely matters, we talk.

    07 Universal

    One price. No plans to compare.

    Universal

    One subscription. The whole digital department.

    €2,000/month

    • 4 sessions a month
    • 10 hours / session
    • Every capability
    • One active focus at a time

    Monthly, 30-day cancellation · annual: 11 payments for 12 months · large builds: 6-month minimum

    Start UniversalTalk to Florentin

    Included

    • Google / Meta / TikTok / LinkedIn Ads — strategy, build, optimisation
    • SEO and GEO (visibility inside AI answers)
    • Website: performance, conversion, new pages, rebuild in sessions
    • AI assistants, knowledge bases, governed automations
    • Tracking, analytics, dashboards, alerts
    • Creative: copy, briefs, ad creatives
    • Product & e-commerce: flows, integrations, catalogue
    See everything that is included and what is not →

    08 Academy

    Learn how your business's digital actually works.

    Lessons written for the market, kept current, with the date in plain sight. Free. And when Valhalla recommends something you do not understand, the lesson is one tap away.

    Start here

    1. 01How the Google Ads auction works (and why the highest bidder does not win)Ad Rank, Quality Score, actual CPC. What happens in the milliseconds between a search and the ad shown — explained without jargon.Google Ads · 6 min · Beginner
    2. 02How a Meta Ads account is structured in 2026: campaign, ad set, ad — and what actually mattersThe three levels, Advantage+ vs manual, broad vs interests, creative as the real targeting lever, budget and the learning phase, what to look at in the first 7 days.Meta Ads · 5 min · Beginner
    3. 03Website speed and Core Web Vitals: what you pay for twice when the page is slowLCP, INP and CLS explained for a business owner. How to measure properly, the usual culprits and what a fix session looks like.Websites · 5 min · Beginner
    The whole Academy

    Categories

    Learning paths

    09 Florentin

    I did not move from marketing into technology. I got here because the results demanded it.

    15+ years in digital advertising. One person is accountable for the result: me. The system exists to multiply my capacity, not to replace me.

    Bucharest, Romania · purceaflorentin@gmail.com

    The whole story
    1. Performance marketingSince 2008. Ads accounts run daily, real budgets, measured results.
    2. DataWhen the numbers did not match, I fixed measurement. Tracking, GA4, GTM — until Ads and the CRM tell the same story.
    3. AutomationWhat repeated became a flow. Reports, lead routing, alerts — with governance, not hope.
    4. ProductsWebsites and systems built as products: fast, measurable, URLs kept, with demos.
    5. AIAgents with memory and guardrails. 24 AI workers in the ads mesh, 281 governed tools per account.
    6. ValhallaAll of the above, in one engine that finds what is worth improving, for one subscription.

    10 Start

    Where do you want to start?

    Say what you want. I take care of the rest.

    WhatsApp Florentin · +40 749 077 410purceaflorentin@gmail.comStart Universal
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