Solution Correct tracking

„I do not know if my tracking is correct.”

If you cannot trust the numbers, every budget decision is a guess. We fix measurement once, then Valhalla guards it.

First session

Tracking repair: GTM + GA4 + Ads conversions + Consent Mode v2

Expected result

Numbers reconciled between Ads, GA4 and CRM within 14 days (Delivered)

01 What enters the solution

In the order we work them

02 Proof

Performance marketing agency — 12 client accountsLive

Issue detected~1,900 recorded leads in one month — far above what the sales team was seeing.
Verification~180 actual leads once form submissions were reconciled against the CRM.
Root causeThe lead event fired on cookie acceptance, not on form submit. Bidding had learned to buy consent clicks.
FixTracking architecture corrected: trigger rebuilt, conversion action remapped, weekly read-only check added so it cannot silently break again.
Measured Delivered~1,900 → ~180 real leadswindow: one month, reconciled · Volume fell because the fake events stopped; bidding re-learned in 9 days.

03 Understand the topic

04 Questions

Do I lose historical data?

No. We fix forward, not delete backward. We mark the repair date so you compare correctly.

€2,000/month

Monthly, 30-day cancellation · annual: 11 payments for 12 months · large builds: 6-month minimum