Solution Lower costs

„I pay too much for Ads.”

Almost every account has 20–40% spend on irrelevant searches, wrong conversions or structures bidding against themselves. We find and stop them.

First session

Spend audit + conversion repair + exclusions

Expected result

Irrelevant spend stopped in the first session (Delivered); CPL/CPA falling within 28 days (Observed)

01 What enters the solution

In the order we work them

01Spend audit: search terms, placements, hours, devices, audiences.
02We check what "conversion" means in the account — automated bidding optimises towards it.
03Negative keywords, exclusions, campaign consolidation.
04Quality Score: ad ↔ page relevance.
05Daily Valhalla monitoring for cost anomalies.

02 Proof

Performance marketing agency — 12 client accountsLive

Issue detected~1,900 recorded leads in one month — far above what the sales team was seeing.
Verification~180 actual leads once form submissions were reconciled against the CRM.
Root causeThe lead event fired on cookie acceptance, not on form submit. Bidding had learned to buy consent clicks.
FixTracking architecture corrected: trigger rebuilt, conversion action remapped, weekly read-only check added so it cannot silently break again.
Measured Delivered~1,900 → ~180 real leadswindow: one month, reconciled · Volume fell because the fake events stopped; bidding re-learned in 9 days.

03 Understand the topic

04 Questions

Will my traffic drop if you cut spend?

Irrelevant traffic, yes. Leads, no — they usually rise, because budget moves to the searches that convert.

€2,000/month

Monthly, 30-day cancellation · annual: 11 payments for 12 months · large builds: 6-month minimum