Academy · Learning path · Intermediate
Measure everything correctly
Tracking checklist, GTM, Consent Mode v2, key events and server-side tagging.
At the end You have data you can trust when you make budget decisions.
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5 lessons · ~26 min
- 01Is your tracking correct? A 15-minute checklist, no developer neededEight checks you run yourself, with the site, GA4 and your phone: thank-you page, calls, WhatsApp, duplicates, Google Ads vs GA4, consent, internal traffic, UTM.Tracking · Guide · 5 min · Beginner · Updated 28 Sept 2026✓
- 02Google Tag Manager from zero: one container, no code in your siteWhat GTM is and why every site needs one container. Tags, triggers, variables, the data layer explained on a form, Preview, versions, naming conventions and what never goes into GTM.Google Tag Manager · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓
- 03Consent Mode v2, explained: a banner without signals is worth nothingThe four signals, basic vs advanced, behavioural modelling, the role of the CMP, how to verify in Tag Assistant, GA4 and Google Ads, and the mistakes repeated on most sites.Tracking · Lesson · 5 min · Intermediate · Updated 28 Sept 2026✓
- 04Key events and attribution in GA4: why your numbers never match Google AdsHow to mark key events, which parameters matter, data-driven vs last click, conversion windows and the five reasons GA4 and Google Ads show different numbers without either being wrong.GA4 · Lesson · 6 min · Intermediate · Updated 28 Sept 2026✓
- 05Server-side tagging: what it fixes, what it does not, and when to skip itHow a GTM server container works, why the first-party domain matters, what you gain on cookies, ad blockers and speed, what does not change about consent, what it costs and when a small business should wait.Google Tag Manager · Lesson · 5 min · Advanced · Updated 28 Sept 2026✓
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