09 Florentin · Human + machine
One person answers for the result.
The system exists to multiply his capacity, not to replace him.
Florentin judges and ships. Valhalla watches and prioritises. Florentin AI explains. Three roles that are never confused — and one name on the invoice.
Valhalla finds it. You approve it. Florentin ships it.
Direct access to Florentin. Powered by a system built to multiply his capability.
Florentin Purcea
Judgment. Strategy. Accountability.
I decide what is worth building and how. I execute every session. I answer for the result.
Valhalla
Monitoring. Intelligence. Memory. Prioritisation.
My system scans your business continuously, with evidence, remembers every decision and puts what matters first. It does not guess; when it does not know, it says "unknown".
Florentin AI
Conversation. Discovery. Explanation.
The front door: it answers questions about Universal, helps you describe your problem and brings the relevant proof into the conversation. The human is one tap away.
- years in digital advertising
- 15+
- agency founded
- 2008
- production workers across the ecosystem
- 65
- advertising accounts run every day
- 12
- next-generation websites built in 2026
- 12
- Based in
- Bucharest
Florentin
From performance marketing to systems. From systems to products. From products to AI.
I started in performance marketing in the late 2000s and founded a digital agency in 2008. For fifteen-plus years the job was the same: make advertising pay, and prove it with numbers.
Somewhere along the way the tools stopped being enough. Reports took days, tracking lied, and every "automation" was a person clicking. So I started building the systems myself — first for my clients, then for the agency, then as products.
Today I build AI-powered digital systems: an advertising operating system that runs twelve accounts, a dozen next-generation websites, assistants that never invent facts, automations with approvals and audit trails, a rendering engine that respects architectural truth, and the control plane that watches all of it.
The two sentences I work by: technology without business understanding doesn't matter, and marketing without systems doesn't scale.
Technology without business understanding doesn't matter.
Marketing without systems doesn't scale.
How a session runs
Six phases. Ten focused hours. One objective.
The same order, every time. You see every phase in the portal; I answer for each one.
- 01
Discovery
I read what Valhalla found and what you approved, and I write down what "done" means for this session — one objective.
- 02
Preparation
Access, backups, a staging copy where needed. Nothing changes in production yet.
- 03
Working
The focused 10-hour block. One active session, never two. You watch progress live in the portal, event by event.
- 04
Testing
Every change verified end to end — the test booking, the tag firing, the page measured. What does not pass does not ship.
- 05
Delivered
Staging first, production only with your go. Reversible, logged. You confirm delivery with one tap.
- 06
Measuring
14–30 days later Valhalla writes the real result: delivered, observed or attributed — never invented.
Curious
See what Valhalla would improve
Enter your website. Ten seconds, public data only, no account.
Interested
Ask Florentin AI
It knows Universal, Valhalla and the proof. It answers in context and brings the human when it matters.
Ready
Start Universal
€2,000 a month · 4 focused sessions · your Opportunity Map within 48 hours. The message is already written; you just send it.