Academy · Learning path · Intermediate
Search visibility
Technical SEO, GEO, structured data and the entity architecture that makes you visible inside AI answers.
At the end You show up in Google and inside ChatGPT, Gemini or Perplexity answers.
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5 lessons · ~26 min
- 01The technical SEO foundation: what has to work before any contentCrawlability, indexing, speed, mobile, URLs and redirects. The invisible things that decide whether Google can find and show you — and how to check them in Search Console.SEO · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓
- 02Content that ranks and converts: intent, structure, evidenceWhy a guide with thousands of visits brings zero customers, how to build a service page and a guide, what E-E-A-T and "helpful content" mean for a small business, and how to measure it all in Search Console.SEO · Lesson · 5 min · Intermediate · Updated 28 Sept 2026✓
- 03What GEO is: how to get cited inside AI answersChatGPT, Gemini, Perplexity, Google AI Overviews, Copilot. How they pick sources, how GEO relates to SEO, what you can do this month and how to check whether you show up.GEO · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓
- 04Structured data for AI search: schema.org, JSON-LD and what Google really shows in 2026Organization, LocalBusiness, Product, Article, FAQPage. What still produces rich results, what stopped in 2023, why it matters anyway for the machines reading your site, and how to validate without errors.GEO · Lesson · 5 min · Intermediate · Updated 28 Sept 2026✓
- 05Entity architecture: one version of the truth about your businessHow AI systems build a picture of your business from every source, why two prices or two addresses drop you from the answer, what sameAs and a facts page are — and a 5-step plan.GEO · Lesson · 6 min · Advanced · Updated 28 Sept 2026✓
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