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Florentin Purcea

ROEN Analyse my businessAnalyse

Academy · Advertising

Google Ads

Auction, conversions, Performance Max — what actually matters.

01How the Google Ads auction works (and why the highest bidder does not win)Ad Rank, Quality Score, actual CPC. What happens in the milliseconds between a search and the ad shown — explained without jargon.Lesson · 6 min · Beginner · Updated 28 Sept 2026

02Conversion tracking that automated bidding can trustConversion actions, primary vs secondary, enhanced conversions, GA4 import or direct tag. Why a duplicated or wrong conversion breaks automated bidding, and how to verify end to end with a test conversion.Lesson · 6 min · Intermediate · Updated 28 Sept 2026

03Performance Max: when it makes sense and how to keep it under controlWhat PMax is, when it pays off (e-commerce with a feed, lead gen with solid data) and when it does not, asset groups, audience signals, brand exclusions, how to read its reporting honestly and how to guard against low-quality leads.Lesson · 5 min · Advanced · Updated 28 Sept 2026

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