Florentin Purcea

Inside Universal

Ads OS

An operating system for advertising, not a dashboard.

Google, Meta, TikTok, LinkedIn, GA4, GTM and Merchant Center in one governed system: daily sync of every account, tracking verified, anomalies detected before they cost money, weekly read-only checks with evidence, recommendations with a decision log, budgets allocated from data, creatives measured for fatigue. Every change proposed, approved, executed once, measured, reversible.

Start Universal

What a session here ships

ONE SESSION · 10h
  • Campaign intelligence across Google, Meta, TikTok, LinkedIn
  • Conversion tracking, GA4, GTM, Consent Mode v2, Merchant Center
  • Attribution, reporting and automated weekly Excel packs
  • Anomaly detection and campaign monitoring
  • Recommendations, budget allocation, creative analysis
  • Governed automation with approvals and rollback

Where it applies

E-commerce · Lead generation · Clinics · Financial services · Marketplaces · Agencies

Proof

Facts, not promises.

  • Runs in production for 12 businesses: 24 workers, 281 governed tools per account, 5 daily/weekly automations
  • A read-only rule engine (15 rules) proven by tests to be unable to mutate an account
  • Found a lead event firing on cookie consent that had inflated one account's leads 10× for months
ads-os · 12 accounts · synced 05:10 UTCdemo · fictional data
Spend 7d€12,480+4%
Leads 7d318+11%
CPL€39−6%
Findings3

Findings (read-only)

Delivery stopped · Search — BrandRule 16 · 0 impressions for 48h · evidence attached
Lead event fires on consentGTM trigger · 92% of "leads" have no form submit
Budget-limited · Shopping — CoreRule 3 · lost IS 42% · ROAS above target

Decision ledger

Proposed+20% budget · PMax — Best sellersawaiting approval
ApprovedNegative "free" · Search — Genericexecuted once · 14 Sep
MeasuredPause ad group "Wardrobes" (self-blocking)CVR 0.03% → 1.9% · 7 days
month pacing
58% · day 18/30
Google AdsMetaTikTokLinkedInGA4GTMMerchant CenterSearch Console

FAQ

Frequently asked

Is this a tool or a service?

Both. The system runs continuously; I read what it finds every Monday and we decide together what to change. You can also take the system alone.

Can it change my campaigns without asking?

Only within the autonomy level you set. By default every change is a proposal you approve; the weekly check itself is read-only by construction.

Start

Start Universal

€2,000 a month · 4 focused sessions · one active at a time. This area is included.

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