Florentin Purcea
ROENAnalyse my businessAnalyse

01 Product · Universal

Everything digital in your business.
One system. One subscription.

PPC, SEO, GEO, website, AI, automation, tracking, software. Valhalla finds what is worth improving, you approve with one tap, I ship it in 10-hour sessions, one active at a time. The result is measured. The loop starts again.

€2,000a month

4focused delivery sessions
10 hours each40 hours of monthly capacity
1active focus at a time
Start UniversalAnalyse my business

The loop

Eight steps. One rhythm.

Valhalla finds it. You approve it. Florentin ships it. The result is measured, and the next most important thing is already waiting for your approval.

DiscoverValhalla

Valhalla scans your website, ads, tracking, search and AI visibility — continuously, with evidence.

RecommendValhalla

Each finding becomes one recommendation with a why, an expected result and a computed priority.

ApproveYou

You decide: approve, discuss or not now. One tap. Nothing happens without you.

QueueValhalla

Approved work lands in its computed place: critical first, then impact, urgency, confidence, fit and risk minus effort.

10h sessionFlorentin

One focused 10-hour session, one active at a time. I execute; you see progress live.

ShipFlorentin

Staging first, production with your go. Reversible, logged, verified.

MeasureValhalla

14–30 days later Valhalla writes the real result: delivered, observed, attributed — never invented.

RepeatValhalla

The next most important thing is already waiting for your approval.

Valhalla Simulator

One month, in sixty seconds.

A guided walkthrough on a fictional clinic. Every number is invented; every mechanic is real.

1 / 7demo · fictional data

Nordic Dental · Dental clinic, 2 locations

Valhalla scanned nine areas of the business. The figures are health per area (0–100); "unknown" means not connected yet, never guessed.

  • Websitefine, room to improve71
  • Adshealthy83
  • SEOfine, room to improve64
  • GEOunknown?
  • Analyticshealthy80
  • Trackingneeds attention58
  • AIneeds attention42
  • Automationneeds attention35
  • Commercenot applicable–

3 areas need attention. Valhalla turned them into 4 recommendations.

1 / 7

Your month

Four focused sessions. One active focus.

The same subscription moves where your business needs it.

Month 01 can be ads, tracking, website and GEO. Month 02 — automation, AI, SEO and the website again. One active focus at a time; Valhalla proposes the order, you confirm it.

MONTH 01
  1. Session 01Ads
  2. Session 02Tracking
  3. Session 03Websiteworking
  4. Session 04GEO
MONTH 02
  1. Session 01Automation
  2. Session 02AI
  3. Session 03SEO
  4. Session 04Website
4focused delivery sessions
10 hours each40 hours of monthly capacity
1active focus at a time
€2,000a month · See full pricing

No hourly billing. Capacity is organised into 4 focused 10-hour sessions each month. You pay for the continuity of the system and access to every capability; hours are the transparent capacity mechanism, not the product.

Async by default. No status meetings. No meetings that should have been a message. When a strategic conversation genuinely matters, we talk.

What is included

Everything digital. One subscription.

No tiers, no "that is extra". Only what is genuinely outside the service passes through at cost.

  • Google / Meta / TikTok / LinkedIn Ads — strategy, build, optimisation
  • SEO and GEO (visibility inside AI answers)
  • Website: performance, conversion, new pages, rebuild in sessions
  • AI assistants, knowledge bases, governed automations
  • Tracking, analytics, dashboards, alerts
  • Creative: copy, briefs, ad creatives
  • Product & e-commerce: flows, integrations, catalogue
  • Round-the-clock monitoring + emergencies (site down, checkout, tracking)
  • Portal with queue, sessions, history, health, export

Passes through at cost

  • Media budget (Google, Meta, TikTok…)paid directly to the platforms
  • Licences and SaaS (CRM, email, premium hosting)at cost, on your invoice
  • Paid APIs (AI models, data)at cost; approval above €100/month
  • Stock photo/video, commercial fontsat cost
  • On-site video/photo productionseparate quote

Every pass-through cost shows in the portal with a receipt. Nothing is bought on your behalf without approval above the threshold.

Fit

Who it is for — and who it is not.

Universal works best when…

  • the business spends meaningfully on digital
  • you have a website that matters for sales or leads
  • there is one decision-maker who can approve weekly
  • you want continuity, not a one-off

It may not be the right fit when…

  • you need a full-time on-site team
  • you want a single one-off build and nothing after
  • you cannot make weekly decisions
  • you expect media budget or licences to be included

Beyond Universal

Everything runs through sessions.

Large builds

A new website, a product, a migration: split into sessions, with a 6-month minimum so it is fair for both of us. The queue shows the horizon: now · this month · next month · later.

Emergencies

They run outside the 4 sessions: site down · checkout failing · tracking broken · ads account issue · security incident. A validated emergency suspends the current session, starts a short one, then I resume exactly where I left off.

A second lane / enterprise

It does not exist yet. One plan, one price, one operator. If your business needs more than one active focus at a time, tell me and I will say honestly whether Universal is the answer.

Trust architecture

Every promise has a guardrail.

  1. 01

    Read-only first

    Connections (website, ads, analytics, CRM) are read-only and revocable by you at any time. Valhalla observes; it changes nothing.

  2. 02

    Approval before action

    Nothing runs without your tap. Every recommendation is one decision: approve · discuss · not now.

  3. 03

    Audit trail

    Every event — scan, recommendation, decision, change — is logged in the portal, with time and author.

  4. 04

    Reversible changes

    Every change is proposed, executed once, measurable and reversible. The rollback is written before the deploy.

  5. 05

    Staging before production

    Staging first; production only with your go. No exceptions for "it is small".

  6. 06

    Your data, exportable

    Full export from the portal, any time: recommendations, sessions, measured history. You leave with everything.

  7. 07

    Third-party costs at cost

    The receipt shows in the portal. Above €100 a month, your explicit approval comes first.

Why not an agency, a freelancer or a tool

Not an agency. Not a freelancer. Not a tool.

A system that knows what matters, a human who executes, a portal where you see everything. The comparison is factual, not marketing.

Classic agencyFreelancersAI toolsUniversal
Who decides what mattersmeetingsyouyouValhalla proposes, you approve
Areas covered1–2 per contract1 per person1 per toolall, one subscription
Typical monthly cost€3,000–10,000€1,500–6,000€200–1,000 + your time€2,000
Visibilitymonthly reportchatdashboardqueue + live session + measured history
Who executesrotating juniorsthe personyouFlorentin, with Valhalla behind him
When it is "done"end of projectwhen possibleneverevery session, validated and measured

Cost ranges for alternatives are indicative market estimates; verify them for your case.

Pricing

One plan. Everything included.

€2,000a month

Monthly, 30-day cancellation · annual: 11 payments for 12 months · large builds: 6-month minimum

Universal is run by one operator, so the number of active clients is limited.

Start UniversalSee full pricing

Questions

What is "one session"?

A focused 10-hour block with one clear objective, deliverables and validation. You get 4 a month, one a week, one active at a time. What does not fit is split honestly into "part 2", never silently overrun.

Can I approve 30 things at once?

Yes. Approval puts them in the queue in their computed place; capacity is visible (used / left). Nothing is lost, nothing is falsely promised.

What happens when something breaks?

You press "Something is broken". Validated emergencies suspend the current session and start a short one; then I resume exactly where I left off. Everything is logged.

Is there a minimum term?

Monthly, 30-day cancellation. For large builds (over one month of capacity) — 6 months minimum, so it is fair for both of us.

Do I pay before seeing anything?

Yes — the Opportunity Map arrives within 48 hours of the first paid month. Valhalla Pulse, the public scan of your website, stays free.

What is not included?

Media budget, licences, paid APIs and on-site production — at cost, transparent, with a receipt in the portal and approval above the threshold.

Start from where you are.

Curious, interested or ready. Every path is short.

Curious

See what Valhalla would improve

Enter your website. Ten seconds, public data only, no account.

Interested

Ask Florentin AI

It knows Universal, Valhalla and the proof. It answers in context and brings the human when it matters.

Ready

Start Universal

€2,000 a month · 4 focused sessions · your Opportunity Map within 48 hours. The message is already written; you just send it.

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