Solution More sales

„I want more sales.”

Sales come from three taps: more of the right people, a better conversion rate, more value per customer. We open them one at a time, in impact order.

First session

Sales measurement with value + campaign restructure by intent

Expected result

ROAS read correctly within 14 days; cost per sale falling within 30–60 days (Observed)

01 What enters the solution

In the order we work them

01We measure the sale correctly, with value, in Ads and GA4.
02We find the tap with the largest impact: traffic, conversion or value.
03Ads: restructure by intent, correct feed, Performance Max only where it makes sense.
04Site/store: product pages, checkout, trust.
05Retention: email/WhatsApp after the sale, recommendations, abandoned cart.

02 Proof

Performance marketing agency — 12 client accountsLive

Issue detected~1,900 recorded leads in one month — far above what the sales team was seeing.
Verification~180 actual leads once form submissions were reconciled against the CRM.
Root causeThe lead event fired on cookie acceptance, not on form submit. Bidding had learned to buy consent clicks.
FixTracking architecture corrected: trigger rebuilt, conversion action remapped, weekly read-only check added so it cannot silently break again.
Measured Delivered~1,900 → ~180 real leadswindow: one month, reconciled · Volume fell because the fake events stopped; bidding re-learned in 9 days.

03 Understand the topic

04 Questions

Is the ads budget included?

No. Media budget is paid directly to the platforms. The subscription covers the work: strategy, build, optimisation, tracking.

€2,000/month

Monthly, 30-day cancellation · annual: 11 payments for 12 months · large builds: 6-month minimum