Academy · Learning path · Beginner
Performance Marketing
From the first Google Ads auction to correctly measured conversions and pages that convert.
At the end You understand how every euro is spent and what makes it come back.
Start the pathProgress
0/6
6 lessons · ~34 min
- 01How the Google Ads auction works (and why the highest bidder does not win)Ad Rank, Quality Score, actual CPC. What happens in the milliseconds between a search and the ad shown — explained without jargon.Google Ads · Lesson · 6 min · Beginner · Updated 28 Sept 2026✓
- 02Conversion tracking that automated bidding can trustConversion actions, primary vs secondary, enhanced conversions, GA4 import or direct tag. Why a duplicated or wrong conversion breaks automated bidding, and how to verify end to end with a test conversion.Google Ads · Lesson · 6 min · Intermediate · Updated 28 Sept 2026✓
- 03GA4 in 30 minutes: what a business owner needs to know (and what to ignore)The event model, the 4 reports that matter, what "users" and "sessions" really mean, the retention setting and the links to Google Ads and Search Console.GA4 · Lesson · 6 min · Beginner · Updated 28 Sept 2026✓
- 04Google Tag Manager from zero: one container, no code in your siteWhat GTM is and why every site needs one container. Tags, triggers, variables, the data layer explained on a form, Preview, versions, naming conventions and what never goes into GTM.Google Tag Manager · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓
- 05Key events and attribution in GA4: why your numbers never match Google AdsHow to mark key events, which parameters matter, data-driven vs last click, conversion windows and the five reasons GA4 and Google Ads show different numbers without either being wrong.GA4 · Lesson · 6 min · Intermediate · Updated 28 Sept 2026✓
- 06CRO fundamentals: from traffic to customers, without guessingWhat a conversion is for your business, the 5 usual leaks in the funnel, why qualitative comes before quantitative and when an A/B test does (not) make sense.CRO · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓
Other paths