Florentin Purcea

Built, awaiting client goDental clinic, Bucharest

A dental clinic conversion system with an AI concierge

Slow websiteLost leadsManual work

  1. Issue detected

    A live site with an LCP of 11.9 seconds, no booking flow, and calls missed after hours.

  2. Verification

    Lighthouse on the production URL, call logs by hour, and a walk through the ad-to-appointment path.

  3. Root cause

    A WordPress theme loading everything everywhere, and a business with no digital front desk after 19:00.

  4. Fix

    40-page rebuild with a treatment navigator, 3-step booking, an AI concierge with medical guardrails and a server-side emergency gate, plus a zero-loss URL map.

  5. Measured Delivered

    LCP 11.9 s → Lighthouse 93 / 100 / 100 / 100

    Window: staging, 30 end-to-end tests greenCaveat: Built, awaiting the client's go for production; conversion impact not yet observed.

Before / after

What changed, in numbers.

Before11.9 sLCP on the live WordPress site
System change40-page rebuild with a treatment navigator, 3-step booking and an AI concierge with medical guardrails.
After Delivered93Lighthouse performance on mobile — 100 / 100 / 100 on the rest
Measurement window: staging, 30 end-to-end tests greenConfidence / caveat: Built, awaiting client go; production numbers follow the cutover.

What was built

The system, in buyer words.

40-page rebuild with a Treatment Navigator and symptom selector, a 3-step booking, an AI concierge with medical guardrails and a server-side emergency gate that can book in chat, a lead console with a missed-lead watchdog and repeat-caller detection, and a zero-loss SEO migration map.

Built on
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