LivePerformance marketing agency — 12 client accounts

A multi-agent advertising operating system

Bad trackingFragmented advertisingScaling operations

1. Issue detected

   ~1,900 recorded leads in one month — far above what the sales team was seeing.

2. Verification

   ~180 actual leads once form submissions were reconciled against the CRM.

3. Root cause

   The lead event fired on cookie acceptance, not on form submit. Bidding had learned to buy consent clicks.

4. Fix

   Tracking architecture corrected: trigger rebuilt, conversion action remapped, weekly read-only check added so it cannot silently break again.

5. Measured Delivered

   ~1,900 → ~180 real leads

   Window: one month, reconciledCaveat: Volume fell because the fake events stopped; bidding re-learned in 9 days.