Do I pay before seeing anything?

Yes — the Opportunity Map arrives within the first 48 hours of the first paid month. Before payment you see the titles of the first scan findings; Valhalla Pulse, the public website scan, stays free.

Do I need GA4 and Google Ads to start?

No. The website scan needs no account. Connections unlock more (Data health, automatic measurement), but month one works without them too.

What happens in month one — Florentin Purcea

The situation

You decided to try Universal. You want to know exactly what comes next, in what order and how long each step takes — without "we will figure it out together".

Day 1: three screens

Onboarding has three screens, and Valhalla starts working from the first one.

Your business — the business name, the main website, the sector and the portal language. You press Continue and, while you move to screen two, Valhalla scans the website in the background: performance, SEO, tracking (GA4, GTM, pixels, consent), GEO (llms.txt, structured data). No account access.
Your goals — you pick 1–3: More sales, More leads, Lower cost, Better website, More visibility, Automate operations, Build something new, Improve everything. Valhalla uses them to order the queue (the strategic fit in the score). On the right, the scan panel fills with the first findings: "Valhalla found 9 things so far — 1 urgent, 3 important, 5 worth doing."
Activate — €2,000/month. You pay online or request the invoice (Send me the invoice, monthly or annual — 11 payments for 12 months). The top three findings show by title, with a lock; "Details, evidence and the plan — after activation."

Days 1–2: the Opportunity Map

After the payment is confirmed: "Payment confirmed. Valhalla is scanning and Florentin is reviewing — your map appears within 48 hours and he calls you."

In those 48 hours, Florentin goes through every Valhalla draft: checks the evidence, corrects the priority, writes the plan ("What we will do") and the expected result, then publishes. Valhalla writes the map summary from your data — no invented numbers — and Florentin checks it.

The map appears in Improve › Recommended, in three groups: What is broken (costs you money or trust right now; goes first), What is missing (foundations competitors already have), What is worth doing (upside once the basics hold). It prints as a PDF. And yes: Florentin calls you — it is the only "mandatory" call in the process.

Days 2–3: choose your month

On Home, Choose your first session appears. "Choose your month" opens: Valhalla proposes the order ("Valhalla suggests Session 1", "Next best · 2"…), you approve up to four cards and confirm the dates. Or you press Later and approve from Improve, at your own pace.

At the same time, in "Needs you": Connect · Google — Analytics + Search Console unlock Data health. One minute, read-only. From here Valhalla also sees what happens after the click, not just the website.

Weeks 1–4: the first sessions

Week 1: the first session — almost always from "What is broken": tracking, a page that is down, an ads account burning money. On its page you see Live progress.
Delivery: you confirm delivery (or flag "Something's off"). Measuring starts.
Weeks 2–4: one session each, in queue order. On Monday you get the week's digest.
Day 14 after the first delivery: Valhalla reads the data and proposes the first "before → after" result; Florentin closes it. It appears in Results › Measured.

What does not happen

No status meetings. The portal is the source of truth; we talk when a strategic conversation genuinely matters.
No 30-page report. You get a map, a queue and, at month end, a recap built from what shipped.
Nobody is asked for admin access for analysis.