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Lessons2
- Performance Max: when it makes sense and how to keep it under controlWhat PMax is, when it pays off (e-commerce with a feed, lead gen with solid data) and when it does not, asset groups, audience signals, brand exclusions, how to read its reporting honestly and how to guard against low-quality leads.Lesson · 5 min
- E-commerce tracking and feeds: GA4 events, Merchant Center and the revenue that does not matchGA4 e-commerce events with items and transaction_id, deduplication, feed quality in Merchant Center, the feed → Shopping / Performance Max path and why revenue in Ads, platform and bank never matches.Lesson · 6 min