Florentin Purcea
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5 results

Lessons1

  1. Consent Mode v2, explained: a banner without signals is worth nothingThe four signals, basic vs advanced, behavioural modelling, the role of the CMP, how to verify in Tag Assistant, GA4 and Google Ads, and the mistakes repeated on most sites.Lesson · 5 min

What changed1

  1. Consent Mode v2 is mandatory for any account advertising in the EEAGoogle requires the ad_user_data and ad_personalization signals on top of ad_storage and analytics_storage. Without themPrivacy

FAQ2

  1. My site is only for Romania. Does Consent Mode v2 concern me?Yes. Romania is in the EEA, so all your visitors are covered by the requirement. Without v2 signals, Google Ads stops buFAQ · Consent Mode v2, explained: a banner wit
  2. Can I use enhanced conversions in the EU?Yes, with user consent (Consent Mode v2) and proper disclosure in your privacy policy. The data is hashed on the device FAQ · Conversion tracking that automated biddi

Paths1

  1. Measure everything correctlyTracking checklist, GTM, Consent Mode v2, key events and server-side tagging.Intermediate
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