Product · Asgard
PPC, SEO, GEO, website, AI, automation, tracking, software. Valhalla finds what is worth improving, you approve with one tap, I ship it in 10-hour sessions, one active at a time. The result is measured. The loop starts again.
standard price €2,000€600€2,000a month
2027 starts now · −70% until 31 December 2026, then €2,000/month
The loop
Valhalla finds it. You approve it. Florentin ships it. The result is measured, and the next most important thing is already waiting for your approval.
Try the portalThe real portal, with a fictional clinic. No account, 2 minutes.
01FindValhalla scans
Your website, ads, tracking, search and AI visibility, continuously. Every finding becomes a recommendation with a why and an expected result.
Connections (website, ads, analytics, CRM) are read-only and revocable by you at any time. Valhalla observes; it changes nothing.
Every finding becomes one recommendation with a why, an expected result and a computed priority.
02Approveyou decide
Approve, discuss or not now. Nothing starts without you; what you approve enters the queue, in the place its impact earns.
Nothing runs without your tap. Every recommendation is one decision: approve · discuss · not now.
What you approve lands in its computed place: critical first, then impact, urgency, confidence and risk, minus effort.
03Workone 10-hour session
One active session at a time, one objective written down first. You watch progress live in the portal.
Month 01 can be ads, tracking, website and GEO. Month 02 — automation, AI, SEO and the website again. One active focus at a time; Valhalla proposes the order, you confirm it.
No hourly billing. Capacity is organised into 4 focused 10-hour sessions each month. You pay for the continuity of the system and access to every capability; hours are the transparent capacity mechanism, not the product.
Async by default. No status meetings. No meetings that should have been a message. When a strategic conversation genuinely matters, we talk.
A new website, a product, a migration: split into sessions, with a 6-month minimum so it is fair for both of us. The queue shows the horizon: now · this month · next month · later.
They run outside the 4 sessions: site down · checkout failing · tracking broken · ads account issue · security incident. A validated emergency suspends the current session, starts a short one, then I resume exactly where I left off.
It does not exist yet. One plan, one price, one operator. If your business needs more than one active focus at a time, tell me and I will say honestly whether Asgard is the answer.
04Shipverified by Valhalla
Staging first, production only with your go. Reversible, logged; then Valhalla checks that the fix holds.
Staging first; production only with your go. No exceptions for "it is small".
Every change is proposed, executed once, measurable and reversible. The rollback is written before the deploy.
Every event — scan, recommendation, decision, change — is logged in the portal, with time and author.
05Measurebefore → after
After 14–30 days, the real result: delivered, observed or attributed, never invented. Then the loop starts again.
Three different things, kept apart: what shipped, what moved in the numbers, and what can honestly be tied to the change.
Full export from the portal, any time: recommendations, sessions, measured history. You leave with everything.
Valhalla Simulator
A guided walkthrough on a fictional clinic. Every number is invented; every mechanic is real.
Nordic Dental · Dental clinic, 2 locations
Valhalla scanned nine areas of the business. The figures are health per area (0–100); "unknown" means not connected yet, never guessed.
3 areas need attention. Valhalla turned them into 4 recommendations.
Each finding becomes one recommendation with a why, evidence and an expected result. Tap one to see the detail.
criticalTracking
Why
0 conversions in 6 days on 412 clicks. The GTM tag was paused on 12 Sept. Bidding is now optimising to nothing.
Evidence
Expected result
Booking conversions visible in Google Ads within 7 days · Effort: half a session
Re-enable the booking_submit tag, add a conversion action, verify end to end with a test booking.
Why Valhalla ranks it here82 / 100
0.30 impact + 0.20 urgency + 0.15 confidence + 0.15 fit + 0.10 risk − 0.10 effort
highWebsite
Why
61% of traffic is mobile; the page is the second entry point from ads. Every second here is paid for.
Evidence
Expected result
LCP ≤ 2.5 s on mobile (14-day window) · Effort: one session
Resize and convert the hero images, defer the two secondary scripts, preconnect fonts.
Why Valhalla ranks it here64 / 100
0.30 impact + 0.20 urgency + 0.15 confidence + 0.15 fit + 0.10 risk − 0.10 effort
highSEO
Why
The pages that sell (implant, orthodontics, whitening) sit on page 2 of Google and get no internal links from the pages people land on.
Evidence
Expected result
Treatment queries in the top 5 within 60 days (Observed) · Effort: one session
Internal linking from the top 10 landing pages, one intent per treatment page, titles rewritten for the queries Search Console already shows.
Why Valhalla ranks it here56 / 100
0.30 impact + 0.20 urgency + 0.15 confidence + 0.15 fit + 0.10 risk − 0.10 effort
opportunityAI
Why
38% of enquiries arrive after 7 pm. Nobody answers until the next morning.
Evidence
Expected result
After-hours enquiries answered 100%; ≥ 5 bookings from chat a month · Effort: two sessions
Knowledge-grounded assistant with medical guardrails, an emergency gate and real slots in chat.
Why Valhalla ranks it here51 / 100
0.30 impact + 0.20 urgency + 0.15 confidence + 0.15 fit + 0.10 risk − 0.10 effort
The decision is yours, with one tap. Approval does not mean "now" — it means "in the queue, in its computed place". Critical goes first.
criticalTracking96%
Expected result: Booking conversions visible in Google Ads within 7 days · Effort: half a session
highWebsite82%
Expected result: LCP ≤ 2.5 s on mobile (14-day window) · Effort: one session
highSEO78%
Expected result: Treatment queries in the top 5 within 60 days (Observed) · Effort: one session
opportunityAI70%
Expected result: After-hours enquiries answered 100%; ≥ 5 bookings from chat a month · Effort: two sessions
Your queue
One active session, never two. You watch progress live in the portal, event by event.
NowSESSION 03 / 4
7.2 of 10h used · Stage: Working · Website
At the end, every session has deliverables you confirm in the portal with one tap. Then Valhalla measures for 14–30 days.
Deliverables from sessions 01–02 Delivered
The real result, not the promise. Delivered, observed and attributed are three different things — and they stay apart.
Then the loop starts again: the next most important thing is already waiting for your approval.
What is included
No tiers, no "that is extra". Only what is genuinely outside the service passes through at cost.
Every pass-through cost shows in the portal with a receipt. Nothing is bought on your behalf without approval above the threshold. Third-party costs at cost. The receipt shows in the portal. Above €100 a month, your explicit approval comes first.
Fit
Comparison
The comparison is about structure, not quality. Choose what fits the way you work.
| Florentin Asgard | Agency | Freelancers | In-house hire | |
|---|---|---|---|---|
| Disciplines covered | ads, SEO/GEO, website, tracking, automation, AI — in one subscription | those in the contract; depends on the agency | usually one or a few per person | those the person you hire masters |
| Delivery model | 10-hour sessions (4 a month), prioritised queue | projects and retainers | per project or per hour | full time |
| Cost and structure | fixed monthly: €2,000 a month, final price (no VAT added); media budget and licences separate, at cost | variable: hourly, per project or monthly retainer | per project or per hour, agreed with each | salary + taxes + equipment + training |
| What stays yours | the accounts, the domain and the data stay in your company's name; the systems built run inside Valhalla for as long as you subscribe | depends on the contract | depends on the contract | the company's, under the employment contract |
| Communication | portal + weekly summary | emails and meetings | varies, directly with each person | internal, within the team |
| Capacity | 40 h/month, one active focus at a time | per contract | per availability | one person, disciplines limited to their skills |
| When it starts | after the first month is paid; the Opportunity Map within 48 hours | after a proposal and a contract | per availability | after hiring and onboarding |
For agencies, freelancers and employees the real terms depend on each offer and contract; this is the typical structure, not a ranking.
Pricing
standard price €2,000€600€2,000a month
2027 starts now · −70% until 31 December 2026, then €2,000/month
If you start today: €600 on 8 October, €600 on 8 November, €600 on 8 December, from 8 January 2027 €2,000/month.
Monthly, 30 days' notice to cancel · annual: 11 payments for 12 months · large builds: 6-month minimum
Asgard is run by one operator, so the number of active clients is limited.
A focused 10-hour block with one clear objective, deliverables and validation. You get 4 a month, one a week, one active at a time. What does not fit is split honestly into "part 2", never silently overrun.
Yes. Approval puts them in the queue in their computed place; capacity is visible (used / left). Nothing is lost, nothing is falsely promised.
You press "Something is broken". Validated emergencies suspend the current session and start a short one; then I resume exactly where I left off. Everything is logged.
No. Monthly subscription, with 30 days' notice if you want to stop. For large builds (over one month of capacity) — 6 months minimum, so it is fair for both of us.
Yes. You pay by bank transfer, against a pro-forma invoice. The first month is paid at activation. The Opportunity Map arrives within 48 hours of activation, then we talk on the phone. Valhalla Pulse, the public scan of your website, stays free.
Media budget, licences, paid APIs and on-site production — at cost, transparent, with a receipt in the portal and approval above the threshold.
Curious, interested or ready. Every path is short.
Curious
Enter your website. Ten seconds, public data only, no account.
Interested
It knows Asgard, Valhalla and the proof. It answers in context and brings the human when it matters.
Ready
standard price €2,000€600€2,000 a month, final price · 4 focused sessions · your Opportunity Map within 48 hours of activation. Fill in your company in a minute, get the pro-forma.
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